Advertiser: An advertiser is a person who is involved in the selling of a product or service.

Affiliate Link: This is a distinctive address that Advertisers use to ascertain the affiliate directing traffic to their website. Affiliates usually use this link in Hyperlinks to direct their website visitors to the advertiser’s website.

Click Through: This is the process involved when a user clicks on a link (typically an affiliate link) and is then redirected to an advertiser’s website.

Commission: Commission can also be referred to as referral fee or bounty. It is the amount earned by an affiliate for successfully driving traffic, sales, or Click through to an advertiser using their unique link. Typically based on a percentage of the final or total sale of a product or service.